Ways to work with Germar

Different ambitions.
Different ways to grow.

Whether you're shaping an early idea, building a new brand, transforming an established business or looking for an ongoing creative and technology partner — there's a Germar engagement designed around where you are and where you want to go.

Choose where we start.
We'll help define how far we go.

Built around the challenge

Two starting points.
Two conversations.

Spark and Build are priced and can be started from this page — the scope is defined, so the number can be too.

Transform and Partner begin with a conversation instead. Work at that size shouldn't be forced into a fixed package, and quoting it before understanding it would only mean revising the quote later.

The plan gives us a starting point.
Your challenge defines the journey.

01 — Focused engagement
Spark
Fixed price
Start with the thing that matters most.
$1,500
Paid in full · About 2 weeks
Best for — Founders, startups and businesses with one clearly defined challenge that needs specialist thinking and execution.
- Discovery sessionOne hour to understand the challenge, context and objective.
- Focused strategyThe direction, defined before execution begins.
- One core capabilityStrategy sprint, naming, an identity refresh, or a landing page.
- Two rounds of refinementStructured feedback, not open-ended revision.
- Final deliveryProduction-ready files and the source they came from.
Not included
- Trademark and legal clearance — that is specialist legal work
- A full identity system
- A multi-page website
- Ongoing support after delivery
DiscoverDefineCreateDeliver
One important challenge, properly solved.
Start with Spark
02 — Brand foundation
Build
Fixed price
Build something worth building on.
$9,500$6,500
Launch price — the studio's first five projects · $2,600 to start · 5–7 weeks
Best for — New businesses, startups, products and ventures that need a strong strategic, visual and digital foundation from the beginning.
- Brand strategyPositioning, audience and the messages that carry them.
- NamingOr a review of the name you already have.
- Brand identityLogo, colour, typography and the visual language around them.
- Brand guidelinesAbout twenty pages, so the brand survives other people using it.
- Website up to five pagesDesigned and built, responsive, yours to own.
- Launch directionA social kit and the checklist for going live.
Not included
- Photography and video production
- Full copywriting — page-level copy is polished, not written from nothing
- E-commerce and custom application work
- Domain and hosting fees — those stay in your name, on your account
- Paid media
DiscoverStrategizeNameShapeBuildLaunch
A brand that can carry a business, not just a logo.
Build my brand
03 — Connected transformation
Transform
Scoped with you
Change the bigger picture.
from $18,000
40% deposit · scope agreed first · 10–16 weeks
Best for — Growing and established businesses ready for repositioning, digital transformation or a wider change across brand, experience and technology.
- Strategic repositioningWhere the business should stand, and why there.
- Brand architectureHow the parts relate once there is more than one.
- Identity evolutionCarried forward, not restarted, where there is equity to keep.
- Digital experience strategyThe product and the site, planned together.
- AI and automation strategyWhere intelligence earns its place in the operation.
- Launch and rollout planningSequenced, so a change of this size does not land all at once.
Not included
- Nothing fixed — the scope is agreed before anything is quoted
DiscoverDefineTransformBuildIntegrateLaunchGrow
A business that reads, works and grows differently.
Start a transformation
04 — Ongoing partnership
Partner
Scoped with you
Keep growing together.
$3,500/month
Three-month minimum · Monthly, rolling
Best for — Businesses that need continuous access to creative, digital and AI expertise to evolve, grow and stay ahead.
- 25–30 hours a monthA real block of capacity, not an open promise. Hours do not roll over.
- Ongoing strategy and guidanceSomeone who already knows the business.
- Creative direction and designCampaigns, content and everything the brand keeps needing.
- Digital product supportThe site and the product, maintained and extended.
- Priority in the schedulePartner work is placed before project work.
Not included
- Unused hours carrying into the next month
- Media spend and third-party licences
PlanCreateMeasureAdjust
A studio that stays, instead of one that hands over and leaves.
Become a partner

Compare the options

Find the right starting point.

Capability	Spark	Build	Transform	Partner
Strategy	Focused	Included	Included	Ongoing
Naming	Optional	Included	As needed	As needed
Brand identity	Optional	Included	Included	Ongoing
Creative direction	Optional	Included	Included	Included
Website / digital	Optional	Included	Included	Ongoing
AI & automation	Optional	Add-on	Included	Ongoing
Launch support	Optional	Included	Included	Included
Growth support	—	Optional	Included	Ongoing
Engagement	Project	Project	Transformation	Monthly

Find your fit

Tell us where you are.
We'll show you where to start.

I have an idea.One focused piece of thinking, before committing to more.Spark
I'm launching a business.The whole foundation, in one engagement.Build
I need one specific thing.Scoped to the single challenge, nothing bundled around it.Spark
My existing brand needs to change.Repositioning touches more than the logo.Transform
I need a new digital product.Product work needs strategy and build together.Transform
I want to introduce AI or automation.Intelligence has to connect to what already exists.Transform
I need ongoing support.Continuous capacity rather than a project with an end.Partner

Or start with the outcome

You don't need to know what to call it.

I need clarityStrategy
I need to stand outBrand
I need a better digital experienceDigital
I need smarter operationsAI & Automation
I need to launchLaunch & Growth
I need continuous supportPartnership

Tell us the outcome.
We'll help define the solution.

Extend your engagement

Need something more?
Add what creates value.

Add capabilities because they solve something — not because they fill a package.

NamingAdd strategic naming to a Build or focused engagement.
Motion identityBring the brand to life through motion.
Content productionExtend the brand into launch and ongoing content.
E-commerceAdd transactional digital experiences.
AI integrationIntroduce intelligent capabilities into digital products.
AutomationConnect repetitive workflows and business processes.
AnalyticsBuild measurement into the experience.
Ongoing optimizationContinue improving after launch.

Don't fit in a box? Good.

Some challenges need their own shape.

Complex organizations, multi-brand businesses, large digital platforms and specialized AI initiatives don't always fit naturally into a predefined engagement.

In those cases, we build a custom Germar team and roadmap around the challenge.

Multi-Brand Transformation
Enterprise Digital Experience
SaaS Product Development
AI Product Development
Digital Transformation
Innovation Programs
Brand Portfolio Architecture
Long-Term Transformation Programs

Clear about investment

Scope first. Price second.

The cost of meaningful work depends on what needs to be solved, how much needs to be built and which capabilities are required.

Rather than inflate packages with things you don't need, we define the right scope first and price the engagement around it.

Clear scopeKnow exactly what's included.
Clear investmentUnderstand the cost before work begins.
Clear milestonesPayments aligned with agreed project stages.
No surprise add-onsScope changes are discussed before additional work begins.

You should understand what you're investing in — and why.

Built around milestones

Investment that follows progress.

Project engagements are divided into payment milestones aligned with the major stages of the work.

01Project startThe deposit that reserves the time and begins the work.
02Strategic / creative milestonePayment at an agreed approval stage.
03Development / productionPayment as the project moves into build.
04Final delivery / launchThe balance. Delivery is released when it clears — the system enforces that, not just the contract.

The exact structure is set out in each project proposal.

The Germar standard

Different plans.
The same standard of thinking.

The scope changes. The standard doesn't.

Strategic thinkingWe understand before we execute.
Clear project roadmapKnow where we're going and what happens next.
Direct collaborationWork with the people thinking and creating.
Structured reviewsClear moments for feedback and decisions.
Quality controlEvery important deliverable is reviewed before release.
Documented deliveryImportant systems and outputs are prepared for continued use.
Transparent communicationKnow where the project stands.

Because unlimited rarely means better.

Great creative and strategic work requires prioritization, attention and thoughtful decisions. We prefer clear capacity, realistic expectations and quality execution over promises designed to sound unlimited.

Focused effort creates better work.

The same for everyone

What applies to every plan.

Priced by a defined scope, never by the hour.
Any change to the scope is quoted before the extra work starts.
Revision rounds beyond the ones named in the plan are $150 an hour — stated up front, not discovered at the end.
Final delivery is released when the project is paid in full. The system enforces this, not just the contract.
Domain and hosting stay in your name and on your account. We set them up and launch; you own them.
You provide the existing materials, one decision-maker, and feedback within three working days.

If it doesn't work out

Refunds and cancellation.

01Cancel within five days of paying and before the discovery session takes place, and the refund is full.
02After the discovery session, or once work has begun, the deposit is not refundable — the time is reserved and the work has started.
03If the studio declines the project — wrong fit, or no capacity — the refund is 100%, whenever that happens.
04Balance payments cover work already produced and are not refundable once the stage is delivered.
05A project can be paused once, for up to thirty days, at no cost. After that it is rescheduled around what is free.
06Changing direction after a stage is approved is new scope and a new quote, not a refund.
07Refunds return to the original card, through Stripe, within five to ten working days.

What happens next

Simple to start. Clear from there.

01Tell us about itShare the idea, challenge or opportunity.
02Let's talkA focused conversation helps us understand what you actually need.
03We recommend the fitGermar recommends the appropriate plan or custom engagement.
04Define the scopeCapabilities, deliverables, timeline and investment are agreed.
05Start the journeyThe right Germar team gets to work.

Good questions

Before you choose.

Do I need to know which plan I want?
No. Tell us about the challenge and we'll recommend the most appropriate starting point — including when the answer is none of them.
Do you publish fixed prices?
For Spark and Build, yes — the scope is defined, so the number can be too, and both are on this page. Transform and Partner are scoped in a conversation first, because quoting work at that size before understanding it only means revising the quote later.
Are the plans fixed?
They give a clear framework, but the final scope is shaped around the project. What does not move is the price of what was agreed — any change is quoted before the extra work starts.
Can I buy one capability only?
Yes. Spark exists for exactly that, and individual capabilities can be scoped separately where it makes sense.
Can we add capabilities later?
Yes. Add-ons are introduced when they solve something — not to fill out a package.
Do you offer monthly retainers?
Yes. Partner is 25–30 hours a month with a three-month minimum. Hours do not roll over, because unused capacity is capacity nobody planned for.
Can you work with our internal team?
Yes. Germar works alongside internal marketing, design, technology, product and leadership teams rather than around them.
Do you work with startups?
Yes — when there is a serious ambition to build something meaningful and the engagement is a good fit for both sides.

Still not sure?

You don't need to choose before we talk.

Tell us what you're trying to build, change or solve. We'll tell you which starting point fits — including when the answer is none of them.

Start your brand Let's talk

Different ambitions.Different ways to grow.

Two starting points.Two conversations.

Spark

Build

Transform

Partner