Germar insights
Ideas worth growing.
Thinking for brands that want to move forward.
Perspectives, ideas and practical thinking across brand, creativity, digital products, AI and growth — created to help ambitious businesses make better decisions.
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What this will cover.
- BrandStrategy, positioning, naming, identity and the decisions that make brands distinctive.
- DigitalWebsites, products, UX, interfaces and how digital experiences shape perception.
- AIPractical perspectives on artificial intelligence, automation and intelligent business experiences.
- GrowthLaunching, learning, optimizing and building momentum beyond the first release.
- Germar thinkingIdeas, observations and opinions from inside the studio.
Nothing here yet
We'd rather publish nothing than publish filler.
This page could have been filled with seven articles by tomorrow. It would have taken an afternoon and none of it would have been the studio's thinking.
Insights exist to show how Germar thinks about a problem. That only works when the thinking is real — so the first pieces are being written, and they will appear here when they are worth reading.
Want the first one when it lands? Say so and we'll send it.
Email the studioGood ideas are better when they go somewhere.
If something sparked a question about your brand, product or business, we'd be happy to hear it.